Writing Services
See the ways I can help!
Articles & Blog Posts
Health writing should inform and connect. With years of experience, I create articles and blogs that explain complex topics in ways readers understand and return for. My goal is to position your brand as a trusted voice people want to follow.
Every piece includes…
Professional interviews
that
bring fresh perspective
Research
from credible,
ethical sources
Deadlines
met
every time
Clear writing that’s easy
to read and share
Website Copy
Your website is often the first conversation you have with a customer. If the copy is unclear, you lose people before they even start. I write websites and landing pages that help visitors quickly understand who you are, what you do, and why they should choose you. Strong copy builds confidence, brings in leads, and drives sales.
Elevate your website copy with…
Headlines that
draw people in
Customer-focused
messaging
SEO-friendly copy to
help you get found
Short, structured sections
that guide readers
Calls to action that make
the next step obvious
Case Studies
Proof matters. A well-written case study turns customer experience into a story that builds trust and supports sales at every stage. I write case studies that highlight the real impact of your product or service and show prospects why they should say yes.
Use case studies across all channels, including…
Lead magnets
Sales team materials
Ads & campaigns
RFPs & proposals
Outreach emails
Articles & blogs
Video Scripts
The right script can make your message stick. I write health and wellness video scripts that simplify complex information and tell a story people remember.
I write scripts for various types of health-related content, including
Explainer videos that make medical topics easy to understand
Training videos that guide staff or customers
Brand videos that share your mission and values
Educational videos on lifestyle, prevention or wellness
Product videos for tools, devices or apps
Promotional videos that encourage action from customers or investors
Direct Mail
Digital channels dominate, but direct mail still delivers. A well-crafted letter, postcard or flyer lands in your audience’s hands and holds their attention. I use tested approaches like the AIDA formula (Awareness, Interest, Desire, Action) to create pieces that cut through noise, build trust and drive response. Every letter or package is designed to spark interest and move people to act.
Internal Communications
Strong internal communication does more than inform. It connects people to purpose, shows why their work matters and builds alignment across teams. I help you share messages that are clear, relevant and easy to act on.
I can write…
Annual reports
Communication plans
Emails that get read
Campaign materials
Newsletters your team
looks forward to
How it Works
Phase 1
Gathering details
It all starts with a quick questionnaire to get to know you better. Once the basics, like the contract and payment, are sorted, I’ll send over some simple questions to understand your business, what you do, and how you help your customers.
Depending on the project, I might ask for a few extras, like a basic website wireframe, client testimonials, competitor analysis, case studies, or any helpful materials you have. For other projects, I’ll send a brief, and if needed, we can set up interviews with experts to gather more details.
Phase 2
Write Copy Drafts
I’ve reviewed all the background info, done some extra research, and chatted with your experts. Now it’s time to dive in and get started on a full, polished draft.
Phase 3
Reviews
The drafts are in your inbox! Now it’s your turn to review and share your feedback. Since we put in the effort upfront with a solid brief (and maybe an outline), there shouldn’t be much to change. But if we need to chat, I’ll go over your comments and make any needed adjustments. Once you’re happy with the revisions, I’ll do a final round of tweaks, and that’s it — your copy will be ready to roll!
Paula supported me with my website content, and I cannot express how great she was to work with. She took the time to get to know me so that her writing would reflect who I truly am and not just what I do. She is quick to respond, very professional, and truly listens to what the customer wants. I highly recommend her services!
I’ve hired Paula several times for website and marketing writing projects. She’s professional, responsive, a team player, and always able to capture the essence of what we want to articulate to our customers. Feel Good Media has helped us bring success to several projects.
Paula was great to work with—responsive, clear, and easy to collaborate with. She helped us think strategically and put together a communications plan that was both practical and easy to use. I appreciated how she kept things moving and made the process straightforward.
