Writing Services
See the ways I can help!
Articles & Blog Posts
With years of experience writing articles and blog posts, I create long-form content that boosts your brand and builds a loyal readership, positioning you as a go-to authority in your field.
For every article or blog post, I aim to…
Conduct interviews
with professionalism
Ethically source research
from credible sources
Hit your deadline
every single time
Submit well-written
content
that’s easy to understand
Website Copy
Your website is often the first impression prospects get of your company. Is it making the impact you want?
Many companies overlook their website copy, leaving potential customers uncertain about what they offer. This can lead to lost opportunities.
I write clear copy that sets your brand apart, addresses customer pain points, and encourages prospects to reach out. Great web copy attracts leads and drives sales.
Elevate your website copy with…
Attention-grabbing headlines
that lure visitors in.
A direct and customer-
focused approach.
SEO-friendly text to win
search engines over.
Short paragraphs, subheads,
lists, and images.
Clear calls to action to guide your
readers on what to do and why.
Case Studies
Showcase your success and win over customers with case studies. In a market where trust and proof are key, these testimonials are your secret weapon.
Whether it’s one powerful story or a series, I specialize in writing content that sells and highlights the real-world impact of your product or service.
Turn customer testimonials into a powerful marketing tool for every stage of the buyer’s journey. Use them across all channels, including…
Lead magnets
Equip sales team
Ads
Add to RFPs
Outreach emails
Articles & blogs
Video Scripts
Need a video script that really grabs attention and gets people to take action? I write scripts that can share your brand’s message and break down complex information into straightforward, engaging content. It starts with understanding your audience and ends with an impactful and memorable story.
I write video scripts for various types of health-related content, including
Explainer videos
Explain complex medical or health-related topics in a simple and easy-to-understand manner.
Training videos
Provide guidance or training on using a particular health or fitness product or tool.
Brand videos
Present your company’s mission, values, and approach to health and wellness.
Educational videos
Teach viewers about healthy lifestyle choices, nutrition, exercise, or disease prevention.
Product videos
Showcase a health or fitness product such as a supplement, workout equipment, or an app.
Promotional videos
Promote a healthcare service, digital health tool, or medical device to customers or investors.
Direct Mail
Old school? Maybe. Effective? Absolutely. Direct mail cuts through the digital noise and lands right in your audience’s hands—literally. I write sales pieces that grab attention and drive action, like a flyer, postcard, or sales letter. The goal is to make your message impossible to ignore and easy to act on.
I use time-tested techniques like the AIDA formula (Awareness, Interest, Desire, and Action) to write copy that speaks directly to the people you want to reach. That means digging into your audience, understanding what matters to them, and shaping a message that resonates. Every piece I write is designed to spark interest, build trust, and turn readers into customers.
Internal Communications
Great internal communication does more than share updates. It connects your team to a bigger purpose, shows why their work matters, and keeps everyone moving in the same direction. But writing content that is clear, relevant, and strategic isn’t always easy. I help you share messages that cut through the noise, keep teams informed, and make a real impact.
I can write…
Annual reports
Communication plans
Emails that stand out
Campaign marketing materials
Newsletters your team
will actually want to read
How it Works
Phase 1
Gathering details
It all starts with a quick questionnaire to get to know you better. Once the basics, like the contract and payment, are sorted, I’ll send over some simple questions to understand your business, what you do, and how you help your customers.
Depending on the project, I might ask for a few extras, like a basic website wireframe, client testimonials, competitor analysis, case studies, or any helpful materials you have. For other projects, I’ll send a brief, and if needed, we can set up interviews with experts to gather more details.
Phase 2
Write Copy Drafts
I’ve reviewed all the background info, done some extra research, and chatted with your experts. Now it’s time to dive in and get started on a full, polished draft.
Phase 3
Reviews
The drafts are in your inbox! Now it’s your turn to review and share your feedback. Since we put in the effort upfront with a solid brief (and maybe an outline), there shouldn’t be much to change. But if we need to chat, I’ll go over your comments and make any needed adjustments. Once you’re happy with the revisions, I’ll do a final round of tweaks, and that’s it — your copy will be ready to roll!
Paula supported me with my website content, and I cannot express how great she was to work with. She took the time to get to know me so that her writing would reflect who I truly am and not just what I do. She is quick to respond, very professional, and truly listens to what the customer wants. I highly recommend her services!
I’ve hired Paula several times for website and marketing writing projects. She’s professional, responsive, a team player, and always able to capture the essence of what we want to articulate to our customers. Feel Good Media has helped us bring success to several projects.
