Writing Services
Thought Leadership & Content Marketing
Your audience is looking for information they can trust. I create content that helps organizations share knowledge, demonstrate expertise and stay top of mind with their audiences. Through research, interviews and strategic storytelling, I turn complex topics into clear, engaging content that supports your marketing and communications goals.
Services include:
• Blog articles
• Thought leadership articles
• White papers
• Educational content
• Resource guides
• Industry insights
• Email marketing content
• Long-form content
• Content strategy support
Website Copy
Your website should do more than describe what you do. It should help visitors understand your value and encourage them to take the next step. I write website copy that combines clear messaging with strategic storytelling. The result is content that reflects your brand, speaks to your audience and supports your business goals.
Services include:
• Home pages
• About pages
• Service pages
• Landing pages
• Website refreshes
• Campaign pages
• Calls to action
• Content audits
• Website messaging strategy
Case Studies & Impact Stories
Facts and statistics are important, but stories help people connect with your work. I help organizations capture the experiences, successes and outcomes that demonstrate real impact. Through interviews and research, I create stories that highlight the people behind the numbers and bring your mission, programs and services to life.
Services include:
• Customer success stories
• Patient stories
• Member profiles
• Volunteer stories
• Community impact stories
• Program success stories
• Funder impact stories
• Case studies
• Success stories
• Video scripts
• Interview-based storytelling
Healthcare & Health Tech Content
Healthcare and health technology often involve complex concepts, technical information and highly informed audiences. With experience writing for healthcare organizations, health tech companies, wellness brands and nonprofits, I create content that balances accuracy, clarity and engagement. My goal is to help audiences understand information, build confidence and make informed decisions.
Services include:
• Health technology content
• Healthcare marketing content
• Patient education materials
• Service descriptions
• Clinical program content
• Wellness content
• Educational resources
• Industry articles
• Thought leadership
• Case studies
• Website copy
Strategic Communications
Organizations have important stories to tell, but communicating them clearly can be a challenge. I help healthcare organizations, nonprofits and mission-driven brands create communications that inform, engage and build trust. From executive messaging and internal communications to fundraising campaigns and annual reports, I develop content that aligns with your goals and speaks to the people who matter most.
Services include:
• Annual reports
• Impact reports
• Internal communications
• Stakeholder communications
• Employee newsletters
• Fundraising campaigns
• Direct mail appeals
• Donor communications
• Communication plans
• Organizational announcements
• Leadership communications
How it Works
Phase 1
Discovery & Research
Every project starts with understanding your goals, audience and key messages. Depending on the assignment, I may review background materials, conduct research, interview subject matter experts or speak with key stakeholders. This phase helps uncover the insights, stories and information needed to create content that reflects your expertise and supports your objectives.
Phase 2
Content Development
Once the groundwork is complete, I develop your content. Whether it’s a case study, annual report, website, article or strategic communication piece, I organize the information into a clear structure and create a polished draft designed for your audience and goals.
Phase 3
Review & Refinement
You’ll receive a draft to review and provide feedback. I incorporate your comments, make revisions and fine-tune the content until it’s ready for publication. The goal is content that accurately reflects your organization, communicates your message clearly and is ready to put to work.
Paula supported me with my website content, and I cannot express how great she was to work with. She took the time to get to know me so that her writing would reflect who I truly am and not just what I do. She is quick to respond, very professional, and truly listens to what the customer wants. I highly recommend her services!
I’ve hired Paula several times for website and marketing writing projects. She’s professional, responsive, a team player, and always able to capture the essence of what we want to articulate to our customers. Feel Good Media has helped us bring success to several projects.
Paula was great to work with—responsive, clear, and easy to collaborate with. She helped us think strategically and put together a communications plan that was both practical and easy to use. I appreciated how she kept things moving and made the process straightforward.
