Portfolio
Browse my collection of copywriting and content development below.
Articles & Blog Posts
TELUS Health: Provides digital health services and virtual care, offering healthcare solutions to individuals, businesses, and healthcare professionals.
- 8 essential preventative health measures to track over time
- Precision Health: Uncover new insights with advanced health data
Lumino Health: A digital health network by Sun Life, connects Canadians with healthcare providers, resources, and wellness solutions.
- 5 steps to financial self-care
- 5 ways race affects health in Canada
- Osteoporosis: Know your risk for this “silent disease”
- Slouch too much? How to improve your posture throughout the day
- What to know about supplementing with formula for your baby
- Smiling depression: Hiding behind a smile
- Shining a light on elder abuse
Convergine: A web design and development agency specializing in custom websites, digital branding, and user experience solutions.
- Security management for digital healthcare infrastructure in Canada
- Medical image analysis software in healthcare can significantly enhance physicians’ expertise
KawarthaNOW: An online media platform providing news, events, and local business coverage in the Kawartha region.
- Samra Zafar’s journey from child bride to award-winning scholar
- Bridget Leslie helps breast cancer survivors rebuild body confidence with prosthesis-friendly fashion
- Linda Silver Dranoff on the historical struggle for women’s rights in Canada
- Peterborough Regional Health Centre Foundation celebrates awe-inspiring impact of 40 years of giving
Case Study
Health Futures
I collaborated with Health Futures to document a key project with their client, Medavie. This case study highlights Health Futures' work in helping Medavie improve its mental health analytics for a new digital platform, Perkk Check.
Website Copy
Precision Health
TELUS Health Care Centres launched Precision Health, a first-in-Canada initiative. Their comprehensive health packages give people a clear view of their health data through advanced technology so they can use it to improve their well-being.
This was my second collaboration with TELUS Health. I worked closely with their senior strategic marketing manager, who led the project, to write the landing page and a corresponding sell sheet.
TELUS Health
I worked with TELUS Health's senior marketing & communications manager to create two landing pages for a campaign on genetic testing for cancer and diabetes, both aimed at employers in executive health programs.
The goal was to simplify decision-making by highlighting how these tests can reduce health risks and support employee wellness.
Direct Mail
PRHC Foundation
I partnered with the PRHC Foundation on six direct mail campaigns that boosted donations and strengthened donor engagement. The letters supported cancer care, mental health, and minimally invasive technology campaigns. One campaign exceeded its goal, reaching 133.9% of the target.
To write the letters, I had to understand the audience, research the offer, interview signatories, and meet tight deadlines. While I can’t share the letters due to confidentiality, I’m proud of the impact. To see samples, please reach out.
Video Scripts
PRHC Foundation
The new “Heart of Healthcare” video series, presented by the PRHC Foundation, shares personal stories from individuals shaping healthcare for thousands across Peterborough and beyond. As the series producer, I oversee everything from concept to post-production and marketing. I also conduct guest pre-interviews and write promotional content. I’m proud to bring these impactful stories to life, honouring the unsung heroes in our community's healthcare journey. Check out some episodes below.
- Episode 1: With Dr. Lynn Mikula, PRHC's President & CEO
- Episode 2: With Bill Blair, a retired CPA & former PRHC Foundation Board member
- Episode 3, Part 1 & Part 2: With Dr. Troy Tebbenham, PRHC’s Trauma Medical Director
Humber River Health
Humber River Health needed top recruits for its Toronto facility and wanted a fresh, engaging way to showcase their healthcare heroes. I teamed up with marketing agency WeDesign to write scripts for three animated videos that cleverly blended animation and text, inspired by the "Be like Bob" meme, to highlight the real-world skills of healthcare professionals. Click on the images below to watch the videos.
