Portfolio
Check out some of my work!
Articles & Blog Posts
e-Guides
TELUS Health
I wrote this workplace flu prevention guide for TELUS Health to help HR leaders and operations managers prepare for flu season. The resource combines research-backed health information, practical planning advice and TELUS Health’s vaccination program offerings in a format designed for busy decision-makers. My role was to translate technical health content into clear, accessible copy that supports informed planning and positions TELUS Health as a trusted workplace wellbeing partner.
TELUS Health
TELUS Health developed this guide to help managers understand how health monitoring programs can reduce workplace illness and injury. My role was to transform complex health and safety information into a practical resource that leaders could quickly understand and apply. Through clear organization, plain language and real workplace examples, the guide helps readers navigate a technical topic with confidence.
TELUS Health
TELUS Health wanted to help employers rethink workplace wellbeing through the lens of high performance. I researched leadership health, burnout, preventive care and corporate wellbeing trends to develop this guide, which explores how organizations can apply athlete-inspired health strategies across every level of the workforce. The project combined evidence-based research, healthcare expertise and practical workplace insights to create an engaging resource for HR and business leaders.
Website Copy
Precision Health
Partnered with TELUS Health to support the launch of Precision Health, a national initiative focused on advanced healthcare technology. Working closely with the Senior Strategic Marketing Manager, I developed landing page copy and a sales sheet that communicated a complex offering in a clear and engaging way. The campaign generated strong interest and inquiries, helping TELUS Health build awareness and connect with prospective clients.
Cancer & Diabetes Genetic Testing
Collaborated with TELUS Health’s Senior Marketing & Communications Manager to create two landing pages focused on cancer and diabetes genetic testing. My role was to translate complex health information into clear, actionable content that highlighted the value of genetic testing for employers and their teams. The result was content that supported informed decision-making and encouraged engagement with TELUS Health’s executive health programs.
Video Scripts
PRHC Foundation
I produced the Heart of Healthcare video series, managing concept development, interviews, post-production, and marketing. The series shared powerful healthcare stories, increasing awareness, PRHC’s impact in the community, and the vital role of donor contributions in advancing patient care. Check out some episodes below.
Episode 1: With Dr. Lynn Mikula, PRHC’s President & CEO
Episode 2: With Bill Blair, a retired CPA & former PRHC Foundation Board member
Episode 3, Part 1 & Part 2: With Dr. Troy Tebbenham, PRHC’s Trauma Medical Director
Humber River Health
Humber River Health wanted to attract top talent to their Toronto facility and needed a creative way to celebrate their healthcare heroes. Partnering with WeDesign, I wrote scripts for three animated videos that used a playful, “Be like Bob” approach to show the skills of their team. These videos combined clever animation with storytelling to bring their recruitment campaign to life. Meet the stars:
This is Rachel
This is Manpreet
This is the Allied Healthcare Team
Direct Mail Campaigns
PRHC Foundation
Wrote six direct mail letters for the PRHC Foundation’s $60-million campaign supporting cancer care, mental health and life-saving technology. The letters reached 600,000 people, with one surpassing its goal by 33%. Samples available on request.
Working with Paula was an absolute pleasure. Her exceptional grasp of our product, combined with her ability to understand our needs, made the writing process seamless. She played a pivotal role in effectively communicating our offering to our audience, and her dedication to delivering top-notch work truly exceeded our expectations.
Paula has the gift of making serious topics engaging, understandable and, when appropriate, entertaining. She’s prompt, reliable and thoroughly professional. She has written several articles for www.sunlife.ca that have rung up great readership and sharing numbers.
