Portfolio
Check out some of my work!
Articles & Blog Posts
Case Studies
Health Futures
Worked with Health Futures to document a key project with their client, Medavie. The resulting case study highlighted how Health Futures improved Medavie’s mental health analytics for a digital platform, positioning them as a leader in mental health innovation.
cloudStack Services
I wrote a case study for cloudStack Services showing how they helped the Downie Wenjack Fund use Salesforce to strengthen connections with supporters and share their story more effectively. This case study explains into how technology made it easier for the organization to drive their mission forward.
Website Copy
Precision Health
Partnered with TELUS Health to launch Precision Health, a national initiative in advanced healthcare technology. Worked closely with the senior strategic marketing manager to write landing page copy and a sell sheet, driving awareness and engagement. The landing page generated significant interest and inquiries, directly supporting the client’s campaign objectives.
Cancer & Diabetes Genetic Testing
Collaborated with TELUS Health’s senior marketing & communications manager to develop two landing pages that translated complex genetic testing data into clear, actionable insights. The pages highlighted how cancer and diabetes genetic testing could help employers reduce health risks and enhance employee wellness. By emphasizing clarity and value, the copy supported informed decision-making and drove engagement with TELUS Health’s executive programs.
Health Futures
I managed and wrote the website for Health Futures, a health tech startup that helps B2B companies manage their data and make informed decisions. I oversaw timelines, coordinated with designers and developers, and handled client feedback to keep the project moving smoothly. The content focused on clarity, professionalism, and building trust, which meant simplifying complex technical details without overwhelming the audience. The result was a website that attracted more visitors and helped generate new client interest.
Dragonfly Care Farm
Dragonfly Care Farm is an outpatient program that helps children, teens, young adults, and their families through horticulture, nature-based care farming, and animal-assisted therapy. The owner wanted a new website highlighting the farm’s compassionate approach while addressing the needs and concerns of its clients. The outcome is informative copy that deeply connects with visitors and champions the care farm’s mission.
Video Scripts
PRHC Foundation
I produced the Heart of Healthcare video series, managing concept development, interviews, post-production, and marketing. The series shared powerful healthcare stories, increasing awareness, PRHC’s impact in the community, and the vital role of donor contributions in advancing patient care. Check out some episodes below.
Episode 1: With Dr. Lynn Mikula, PRHC’s President & CEO
Episode 2: With Bill Blair, a retired CPA & former PRHC Foundation Board member
Episode 3, Part 1 & Part 2: With Dr. Troy Tebbenham, PRHC’s Trauma Medical Director
Humber River Health
Humber River Health wanted to attract top talent to their Toronto facility and needed a creative way to celebrate their healthcare heroes. Partnering with WeDesign, I wrote scripts for three animated videos that used a playful, “Be like Bob” approach to show the skills of their team. These videos combined clever animation with storytelling to bring their recruitment campaign to life. Meet the stars:
This is Rachel
This is Manpreet
This is the Allied Healthcare Team
Direct Mail Campaigns
PRHC Foundation
I wrote six direct mail campaigns as part of the PRHC Foundation’s $60 million fundraising effort to support cancer care, mental health, and life-saving technology at Peterborough Regional Health Centre. These campaigns reached 600,000 people, with one surpassing its fundraising goal by 33%, helping drive critical contributions to community healthcare. While I can’t share the letters publicly, I’d be happy to discuss my approach and share samples privately.
Working with Paula was an absolute pleasure. Her exceptional grasp of our product, combined with her ability to understand our needs, made the writing process seamless. She played a pivotal role in effectively communicating our offering to our audience, and her dedication to delivering top-notch work truly exceeded our expectations.
Paula has the gift of making serious topics engaging, understandable and, when appropriate, entertaining. She’s prompt, reliable and thoroughly professional. She has written several articles for www.sunlife.ca that have rung up great readership and sharing numbers.
