Why hire me as your health copywriter?
Founder & chief writer
Paula Kehoe, Freelance Copywriter & Journalist
I started my career in the early 2000s as a freelance journalist for a Calgary newspaper. Back then, I was chasing leads, meeting fascinating people, and figuring out how to turn everyday stories into something worth reading. It’s where I learned storytelling isn’t just an art — it’s a skill you can use to make people care.
In 2016, after a few years in corporate communications with a global brand in Toronto, I jumped into full-time freelance writing. Since then, I’ve worked with entrepreneurs, startups, big brands, marketing agencies, and everyone in between to write copy that gets things done.
Health copywriting became my sweet spot. Why? Because health decisions aren’t just facts and figures — they’re personal. And with my personal trainer and health coach certification through the International Sports Sciences Association, I don’t just write about wellness… I live it. That means I can create copy that actually speaks to people, not at them.
I’m based in Peterborough, Ontario, and work with clients across Canada and the U.S. When I’m not writing, you’ll probably find me weightlifting, unravelling conspiracies in spy movies, hanging out with my family, and forever chasing a good story.
Drop me a line at paula@feelgoodmedia.ca or connect with me on LinkedIn.
I’ve worked with top brands

Working with Paula was an absolute pleasure. Her exceptional grasp of our product, combined with her ability to understand our needs, made the writing process seamless. She played a pivotal role in effectively communicating our offering to our audience, and her dedication to delivering top-notch work truly exceeded our expectations.
I’ve hired Paula several times for website and marketing writing projects. She’s professional, responsive, a team player, and always able to capture the essence of what we want to articulate to our customers. Feel Good Media has helped us bring success to several projects.