Conversion-focused copywriter for health tech, healthcare, & wellness brands

Reach more customers and grow your business with articles, website copy, case studies, direct mail, video scripts, and internal communications. 

Level up your marketing assets

Hey there! I’m Paula Kehoe, a freelance copywriter and journalist based in Peterborough, Ontario. You can get a proper intro here.

I work with institutions, big brands, startups, and not-for-profits in the health and wellness industry to create compelling copy that drives business growth, sets you apart from competitors, delivers results, and saves time. In today’s competitive health and wellness space, it's crucial to stand out. Let's work together to fine-tune your message and effectively convey the important work you're doing and its impact.

Get investors and influencers excited by spotlighting your service or product's value.

Turn potential customers into advocates with compelling content that prompts them to say, "I'm in!"

Speak to your audience's desires and concerns, nurturing their trust, and increasing sales and revenue.

Show authority in your industry by demonstrating your expertise and offering valuable insights.

Lindsay Jolivet
Lindsay Jolivet, Senior Marketing Manager, TELUS Health
Paula is a great collaborator who's genuinely curious about complex health topics and willing to dig in to get the message right. The result is accurate, compelling copy and a great working experience!

Writing Services

Articles & Blogs

Need stories for a publication, your website, or your blog? I write high-quality, SEO-friendly content that will educate, inform, and inspire your readers.

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Website Copy

If you're creating a new website or updating an existing one, I'll write optimized copy that shows the value of your brand.

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Direct Mail

Stand out in mailboxes with benefit-driven sales copy that prompts your audience to pull out their credit cards and sign up.

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Case Studies

Let your success speak for you. Prove your value with compelling customer success stories that close deals.

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Video Scripts

Creative scripts that subtly drive your marketing and branding and deliver real value to your audience.

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Internal Comms

Show employees their work matters and their combined efforts are building towards a clear purpose with impactful internal content.

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My copywriting services are ideal for...

  • Hospitals & health systems
  • Health tech
  • Payers
  • Patient engagement solutions
  • Digital therapeutics
  • Employee benefits
  • Medtech
  • Digital health media
  • Health & wellness small and medium businesses
  • Non-profits organziations

Specialized health content can be tricky to get right

If you're in the health and wellness industry and looking to boost your marketing, finding someone who truly gets your message and mission can really simplify your marketing efforts.

Your industry is unique—it's complex and deeply personal. So, how do you convey that in creative, SEO-friendly, persuasive copy? And where do you find the right words when you're head's down in your work?

Feel Good Media can help

As a health copywriter, I love helping health-focused businesses, entrepreneurs, and charities find the right words to establish authority, boost sales, and make a big impact.

My specialties? Making complex topics easy to understand. Plus, every project I take on involves thorough research, creativity, and always with a commitment to ethical standards.

Scrap copy off your to-do list and get back to business!

Experienced Writer

Team up with a writer who brings almost 20 years of expertise, writing copy so good it'll feel like it was created in-house.

Streamlined Process

From our initial chat to the final draft, I follow an efficient process for writing content and managing projects.

Your Business Partner

Think of me as an extension of your team, always keeping your business needs front and centre.

Anne Levy-Ward
Anne Levy-Ward, Former Managing Editor, Sun Life Financial
Paula has the gift of making serious topics engaging, understandable and, when appropriate, entertaining. She’s prompt, reliable and thoroughly professional. She has written several articles for www.sunlife.ca that have rung up great readership and sharing numbers.

Could I be working on your copy next?