Website Copy

Your website is often the first impression prospects get of your company. Is it making the impact you want?

Many companies overlook their website copy, leaving potential customers uncertain about their offerings. This can lead to lost opportunities. I write clear messages that set your brand apart, address customer pain points, and encourage prospects to reach out. Great web copy attracts leads and drives sales.

Check out my portfolio below.

Elevate your website copy with:

  • Attention-grabbing headlines that lure visitors in.
  • A direct and customer-focused approach.
  • Engaging visuals like short paragraphs, subheads, lists, and images.
  • SEO-friendly text to win search engines over.
  • Clear calls-to-action that guides your readers on what to do and why.
Kayla Murdoch
Kayla Murdoch, Senior Strategic Marketing Manager, TELUS Health
Working with Paula was an absolute pleasure. Her exceptional grasp of our product, combined with her ability to understand our needs, made the writing process seamless. She played a pivotal role in effectively communicating our offering to our audience, and her dedication to delivering top-notch work truly exceeded our expectations.

Website Portfolio

Precision Health by TELUS Health

TELUS Health Care Centres recently launched Precision Health, a first-in-Canada initiative. Their comprehensive health packages give people a clear view of their health data through advanced technology so they can use it to improve their well-being. This was my second collaboration with TELUS Health. I worked closely with their senior strategic marketing manager, who led the project, to write the landing page and a corresponding sell sheet. The copy clearly conveys the package features and benefits to anyone interested in these preventative health services. 

TELUS Health

Cancer risk genetic testing
Diabetes risk genetic testing

Working with the senior marketing & communications manager at TELUS Heath, I wrote two similar landing pages for a campaign focusing on genetic testing for cancer and diabetes.

These pages were specifically aimed at employers involved in executive health programs, helping them understand their options for genetic tests in the context of overall preventive health assessments.

The goal was to make decision-making easier by providing relevant information and showing how these tests can reduce health risks. The landing pages emphasize the importance of these tests for employee wellness and risk management.

Dragonfly Care Farm

Dragonfly Care Farm is an outpatient program that helps children, teens, young adults, and their families through horticulture, nature-based care farming, and animal-assisted therapy. The owner wanted a new website highlighting the farm's compassionate approach while addressing the needs and concerns of its audience. The outcome is informative copy that deeply connects with visitors and champions the care farm's mission.

Suzie Johnson-Smith
Suzie Johnson-Smith, Suzie Johnson-Smith Coaching and Consulting
Paula supported me with my website content, and I cannot express how great she was to work with. She took the time to get to know me so that her writing would reflect who I truly am and not just what I do. She is quick to respond, very professional, and truly listens to what the customer wants. I highly recommend her services!

How it works

Discovery

I'll find out where you are with your business and where you want to go (tell me your goals!) I'll also get super curious about your product or service and what you want on your site, and I'll review your wireframe in depth.

Research and Analysis

Here, I'll get to know your business and your brand requirements. I'll also research your competitors, the market, and ideal customers. Sometimes, I'll do interviews to gather deep insight and information about your best customers and review mining to collect the main themes from what customers think about you.

Content Audit

If you have existing content, the next step is to audit its strong points and where it needs improvement. I can also chat with your team/subject matter experts to gather the necessary details to give your copy authority.

Writing

I'll write conversion-driven website copy. You’ll see the first draft within 14 business days. You get two rounds of revisions at no extra charge.

Delivery

You’ll receive a final draft to publish.

Invoice

You’ll receive an invoice at the end of the project.

Get website copy
that converts.