Direct Mail

Discover the power of targeted sales copy that stands out in mailboxes. I write direct mail pieces designed to grab your audience's attention and drive real results for your business. I'll work with you to ensure every piece we send out speaks directly to your customers and encourages them to take the next step.

To see samples, please reach out.

Sure, direct mail is old school. But it works.

Direct mail might seem like an old-school tactic in today's digital age, but sometimes the classics are the best.

Think about it. When was the last time you received mail that made you stop in your tracks and take notice?

Perhaps it was a cleverly written sales letter, flyer or postcard that stood out and hit you right in the feels.

That's why direct mail still belongs in your marketing toolkit.

It's more than just sending generic materials and hoping it doesn't end up in the blue bin. You can:

  • Target specific groups based on demographics, location, and spending habits to ensure your messages reach the right people.
  • Offer a physical, hands-on experience that sticks with recipients, boosting brand recall and engagement.
  • Personalize messages and offers for individual recipients, leading to better response rates and more conversions.
  • Measure the success of your direct mail campaigns (response and conversion rates and return on investment) to help you refine future campaigns for even better results.

A proven formula for sales success

When writing direct mail copy, I follow a copywriting formula that helps me cover all bases: Awareness, Interest, Desire, and Action (AIDA), which ultimately aims for a sale or a request for more information.

To make this happen, I research your product or service and your audience, finding where they intersect. I take time to learn what your customer needs and how you deliver it.

From there, I tell a compelling story that genuinely connects with your audience, steering clear of unnecessary jargon. Add some catchy taglines and clear calls to action, and you'll be guiding potential customers toward exploring more about your business.

These copywriting principles apply whether I'm writing a sales letter, flyer, or brochure. Think of the copy as your salesperson, working hard to seal the deal by highlighting the benefits that drive valuable leads for your business.

Ian Millar
Ian Millar, CEO, Health Futures Inc.
I’ve hired Paula several times for website and marketing writing projects. She’s professional, responsive, a team player, and always able to capture the essence of what we want to articulate to our customers. Feel Good Media has helped us bring success to several projects.

How it works

Discovery

I'll research your audience's demographics, needs, and behaviours. I’ll gather as much information as possible to ensure your message will speak directly to them.

Interview

Time to bring together the details. Here, I’ll interview people you’ve asked to participate who have a story to tell. I'll find the right angle to make your message stand out.

Writing

I’ll write a well-formatted, easy-to-read, creative piece. You’ll see the first draft within 7 business days after the interview. I'll manage revisions to ensure you’re thrilled with the story and how it’s presented. You get two rounds of revisions at no extra charge.

Delivery

You’ll receive a final draft to launch.

Invoice

You'll receive an invoice at the end of the project.

Ready to kickstart your direct mail campaign?