Case Studies
Showcase your success and win over customers with compelling case studies. In a market where trust and proof are key, case studies are your secret weapon. Whether it's one powerful story or a series, I specialize in writing engaging content that highlights the real-world impact of your product or service.
Turn customer testimonials into a versatile marketing asset that spans the buyer's journey. You'll have a toolkit ready to shine across all channels, including:
Ad Copy
Target Facebook, LinkedIn, or Google with ads that showcase your case study to a broader audience.
Outreach Emails
Pop that case study into your cold outreach emails and give your prospects the social proof they need to take action.
Articles & Blogs
Recycle your interview content into engaging website articles or blog posts, offering readers an in-depth look at your success story.
Lead Magnets
Gate your case study behind a form on your website, helping build your email list while flaunting your expertise.
Add to RFP’s
Impress prospects by adding case studies into your proposals, showcasing your ability to deliver results and stand out from the competition.
Equip Sales Team
Give your sales team case studies to boost deal-closing rates. They can use these stories to persuade potential customers and conquer objections.
Writing case studies is no small feat
Your case studies are dull
Not everyone can spin a great yarn. If your case studies are boring and fail to connect with your readers emotionally, you risk losing their attention and business.
Your team's stretched thin
Crafting case studies demands time, from interviews to research to writing a compelling narrative. Your internal team might not be able to juggle this on top of their other responsibilities.
It's about them—not you!
A common pitfall in case study writing is being too self-focused. Your prospects want to know how your product or service can help them reach their goals, not how amazing you think you are.
Bringing your customers' stories to life and crafting compelling case studies that drive sales is no simple task. It requires more than just presenting facts and figures—it's an art of storytelling. I specialize in streamlining this process, making it efficient and hassle-free. Beyond delivering top-quality copy, I can also manage all project intricacies, including discreet legal approvals if needed.
Case Studies Portfolio
Health Futures
I collaborated with Health Futures to document a key project with their client, Medavie. This case study highlights Health Futures' work in helping Medavie improve its mental health analytics for a new digital platform. It shows Health Futures' value to prospects and provides comprehensive content for their website.
How it works
Discovery
Together, we’ll figure out which stories will be most profitable for your business and where you are right now. Then, I'll learn everything I can about your product and customers. From there, I'll tailor a strategy for you.
Project Management
After you make an intro to a willing client, I'll schedule the interview and keep things on track. You’re cc’d on all communications.
Interview
I'll get your side of the story in a brief. Then I'll interview your client in 60 minutes or less and record the call. You’ll receive a transcript of the call for future reference.
Writing
I'll write a well-formatted, easy-to-read case study. You’ll see the first draft within 7 business days after the interview. I'll manage revisions from both sides to ensure you’re thrilled with the story, and your client is happy with how they’re presented.
Delivery
You’ll receive a final polished draft. At this stage, I can bring in a designer (or use yours) to ensure that the case study design is as sharp as the copy.
Invoice
You’ll receive an invoice at the end of the project.
